Jio may put an end to the tariff war with incumbent operators in 2018, and raise data prices next year, according to a new report. This step from Jio would come after over a year of discounted 4G data that have seen the lowest-ever tariffs in the country. While this helped the country go to the top of data consumption chart, it meant an intense war to retain consumers in the telecom industry.
We saw an indication of the same in October, when Jio raised the prices of its popular prepaid and postpaid plans in Diwali; the Jio Prime subscription service, which promises the best offers to customers, will end or be renewed in April 2018.
Moreover, riding on the Jio wave, 2018 will see India gradually move away from being a developing 4G country, overcoming the hiccups necessary to become a full-grown 4G power, a new report by OpenSignal says. The London-based firm that specialises in crowdsourced wireless coverage mapping all over the world said that Jio’s market entry kicked off an intense price war in the telecom scene in India, resulting in offerings of cheaper LTE services from all operators, driving more consumers to 4G than ever before.
“The trend will continue next year. Whether Jio remains the huge dominant driver in 4G growth remains to be seen. After a year of free and steeply discounted data pricing, Jio may make 2018 the year it raises prices. That could level the playing field for India’s operators,” said Andrea Toth fromOpenSignal.
“Jio’s widespread 4G access, along with its at-first free and later heavily discounted data and voice plans, quickly won the hearts – and wallets – of more than 100 million mobile users across the country,” Toth added. India’s current mobile data subscriber penetration stands at 40 percent which is expected to double to 80 percent by 2022, according to Crisil’s predictions.
“LTE services have taken the leading role in the unprecedented increase of data users in the past year, in large part thanks to Jio,” the report said.
During the quarter ending June 2017, total data usage stood at over 4.2 million terabytes, out of which 4G data accounted for 3.9 million TBs, according to TRAI data.
“LTE availability in India is remarkable. The users were able to connect to an LTE signal over 84 percent of the time – a rise of over 10 percentage points from a year earlier. This places India ahead of more established countries in the 4G landscape such as Sweden, Taiwan, Switzerland or the UK,” Toth noted.
Barely six months in the market this year, Jio secured its lead in the 4G availability race, “with users able to access its LTE signals 91.6 percent of the time,” according to an earlier OpenSignal national report published in April this year. No other mobile operator managed to score higher than 60 percent in these tests.
“Six months later, we saw significant improvements in availability across all major operators but those improvements weren’t enough to close the gap with Jio, which was able to provide an LTE signal at a jaw-dropping 95.6 percent of the time in the same test period,” Toth informed.
“In our latest State of LTE report, India occupied the lowest spot among the 77 countries we examined, with average download speeds of 6.1 Mbps, over 10 Mbps lower than the global average,” the report said.
As 4G adoption rose, and more and more consumers subscribed to 4G services, the networks experienced congestion, resulting in a decrease in average download speeds across the board.
With operators rolling out low-cost data plans to grow their consumer bases, and manufacturers launching affordable 4G smartphones enabling a greater slice of the population to get connected, OpenSignal expects 4G availability to maintain its rising trajectory across the country.